Olympic diving champion and entrepreneur Tom Daley has teamed up with Woolmark as its newest ambassador to launch a wool knit kit, sparking a fresh wave of wool enthusiasts to embrace their craft and pick up their knitting needles.

Woolmark, the global authority on wool, has teamed up with COLOURizd&trade, pioneers in dry textile colouring processes, to introduce a revolutionary new method to colour wool and wool blends.  

The pivotal role textiles play in determining thermal comfort during sport has been highlighted, with wool outperforming others where it matters most.

Duran Lantink from the Netherlands has been announced as the winner of the 2025 International Woolmark Prize. Pieter Mulier and Südwolle Group were also announced the winners of the Karl Lagerfeld Award for Innovation and Supply Chain Award, respectively, at an event held in Milan.

The International Woolmark Prize returns to Milan in April, as eight of the world’s most promising design talents participate to shape the future of fashion through innovation and sustainability at the original and most prestigious fashion award.