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Fashion

天猫优秀本土人才与澳洲羊毛


为改变年轻消费者对羊毛的固有印象,我们与中国最有影响力的 B2C 电子商务平台——天猫商城合作,举办首次“天猫羊毛品类周”。

从9月10日到16日,EDITION、EIFINI、HAZZYS、ICICLE、JNBY和MEILLEUR MOMENT等领先品牌及本土优选时尚先锋品牌将亮相“天猫羊毛周”。

活动以“自然生活,选择羊毛”为主题,让年轻消费者对羊毛有更深入的了解,改变对羊毛制品的刻板印象,重点展示澳大利亚美丽诺羊毛的优越特性。

The Woolmark Company大中华及亚洲新市场执行副总裁、中国区总经理马捷先生表示:“澳大利亚美丽诺羊毛优秀的天然属性,可再生可生物降解的特性,加上中国优秀本土品牌和设计师,都值得中国消费者给予更多关注。

羊毛品类周活动期间,用户可以登录天猫手机端应用或淘宝手机端应用访问“天猫羊毛品类周”活动主页。

活动主页中,The Woolmark Company的推荐品牌及其羊毛产品不仅满足消费者多样化的时尚需求,也强调了澳大利亚美丽诺羊毛的出众品质。

同时,The Woolmark Company推荐子页面将展示多达30件设计精美的时尚单品,重要意见领袖亦会在那里展示羊毛服饰搭配并与消费者互动。

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