Wolford and Woolmark have partnered to create a new generation of luxury bodywear, combining Woolmark’s fibre expertise and certification with Wolford’s expertise in bodywear engineering, seamless construction and second-skin innovation.
Rooted in the concept of a natural second-skin sensation, the collection reinterprets Woolmark certified Merino wool through the Wolford lens: refined, contemporary and exceptionally wearable. Designed to be worn directly on the skin, the pieces bring together the sensory qualities of Merino wool with Wolford’s precise construction and distinctive aesthetic.
At the heart of the collection is a contemporary vision of femininity shaped by confidence, movement and versatility. As Wolford’s Creative Director Nao Takekoshi explains: “People sometimes ask what sensuality means to me. For me, it's never been about what other people see. It's about how a woman feels. When a material feels beautiful against the skin, when it moves naturally with the body, it creates a quiet confidence—and to me, confidence is the most sensual quality a woman can have. That's what this collaboration with Woolmark is about: combining one of nature's finest fibres with Wolford's expertise in creating a true second-skin sensation. The result is something simple, intimate, naturally feminine and quietly luxurious.”
The Woolmark certified collection highlights the versatility of premium Merino wool through two distinct product stories: Pure Wool and Seamless Wool. The first, Pure Wool, features styles crafted from 100% Merino wool and certified by Woolmark, showcasing the fibre in its purest form through lightweight, naturally breathable essentials. Seamless Wool is developed with an 85% Merino wool blend designed to combine wool’s natural comfort and thermoregulating properties with stretch, recovery and freedom of movement.
The Pure Wool collection includes:
- Sleeveless Pure Wool top
- Long-sleeve Pure Wool top
The Seamless Wool collection includes:
- Seamless Merino wool dress
- Seamless sleeveless Merino wool top
- Seamless Merino wool skirt
- Seamless Merino wool bodysuit
Combining Merino wool’s breathability, thermoregulation and odour-management benefits with Wolford’s advanced circular knitting technology, the garments are designed to adapt naturally to the body while preserving softness, flexibility and shape over time. The result is a refined next-to-skin fit that brings comfort, performance and sophistication into balance.
“This collaboration demonstrates what’s possible when fibre innovation and advanced manufacturing come together,” says Francesco Magri, Regional Manager, Europe, C&E and Managing Director Woolmark Italy. “For decades, Woolmark has worked with the world’s leading brands to unlock new applications for Merino wool. Engineering the Pure Wool tops from 100% Merino wool using seamless construction presented a unique technical challenge that required close collaboration across fibre science, yarn development and manufacturing.”
“Together with Wolford, we’ve shown that Merino wool can deliver exceptional next-to-skin comfort, technical performance and refined luxury in entirely new ways. The Woolmark certification provides consumers with confidence in fibre content and quality, recognising products that meet Woolmark’s rigorous performance standards.”
“At Wolford, innovation has always started with exceptional materials,” says Marco Pozzo, Wolford CEO. “Partnering with Woolmark brings together two brands that share the same commitment to quality, craftsmanship, and innovation. As we continue to evolve our collections, we remain focused on developing premium, high-performance materials that also support a more responsible approach to fashion. The Woolmark certification reflects this vision, combining natural luxury with technical excellence.”
Renowned for its natural softness, breathability, thermoregulating properties, and 100% renewable, biodegradable durability, Merino wool is uniquely suited to Wolford’s vision of elevated everyday essentials. Together, Wolford and Woolmark present a refined approach to natural performance dressing, offering consumers the confidence of products crafted from carefully selected fibres and backed by globally recognised expertise and certification standards.
The collection will be available at selected Wolford stores and on wolford.com.
About Wolford
Established in 1950 by the shores of Lake Constance in the city of Bregenz, Wolford is the leading global brand in luxury skinwear. Driven by passion and innovation, the company produces some of the most exceptional fabrics and manufactures high-quality legwear, lingerie and bodywear. Over the past decades, Wolford has collaborated with the greatest photographers and designers on the planet to jointly create some of the most epic advertising campaigns and brand collaborations. As a core brand value, the company is committed to continuously improving its sustainability programs by funding numerous activities and driving technological innovation. Wolford is a company listed on the Vienna Stock Exchange and since 2018 is part of the international luxury fashion conglomerate Lanvin Group. On December 15th, 2022, Lanvin Group was listed on the NYSE.
About Woolmark
Woolmark stands as the global authority on wool. Through extensive industry relationships, it promotes wool as the ultimate natural fibre and premier ingredient in premium textile products. The Woolmark logo is one of the most recognised and respected brands, representing quality and pioneering excellence from farm to finished product.
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