Newsroom

Woolmark unveils its latest global brand campaign, Wear Wool, Not Waste, spotlighting the environmental benefits of wool - natural, renewable, biodegradable and the world’s most recycled apparel fibre.

This year, Woolmark celebrates its 60th anniversary, marking six decades of certifying quality wool products. To commemorate this milestone, the Woolmark is introducing a new Recycled Wool specification, the first time the iconic mark will be applied to recycled fibre.

This year, Woolmark celebrates its 60th anniversary, marking six decades of certifying quality wool products. To commemorate this milestone, the Woolmark is introducing a new Recycled Wool specification, the first time the iconic mark will be applied to recycled fibre.

Woolmark proudly celebrates its 60th anniversary, marking six decades of unparalleled dedication to quality and innovation in the wool industry. Established in 1964, the iconic Woolmark logo was introduced to help consumers easily identify superior woollen garments during a time when synthetic fibres were flooding the market post-World War II.

The Woolmark Company and Chinese brand ICICLE co-unveil the Traceable Wool Fashion Collection, reflecting a shared commitment to exceptional quality and responsibility for sustainable development.

High performance, technical outdoor brand, Two.one was launched. The brand is the creation of FARAGE, who have offered luxury tailored suiting for the past 25 years. Designed for urban contemporary living, Two.one offers a comprehensive collection of technical jackets, pants, puffers and other fashion accessories.

Woolmark has worked closely with the Luna Rossa Prada Pirelli team to push the boundaries of wool, developing a ground-breaking technical team kit, which the sailors have been wearing throughout training.

Australian Wool Innovation (AWI) wishes to issue a formal retraction regarding a statement made in our May 2022 Business Unit Update. We previously stated that the Make the Label Count Coalition commissioned a two-part white paper titled "The Great Greenwashing Report Part 2." This information was incorrect.