Performance Days
Join us at Stand E16 | E17 for a preview of the latest Wool Lab sports theme, Autumn Winter 2027/28 season, Summit & Shelter, showcasing performance base-layers, fleece, sport knitwear, laminated shells and felted outerwear made from wool and wool blend fabrics designed for moisture management, breathability and protection from the elements.
Meet with our team to get inspired by the latest Merino wool technical performance fabrics and innovations on display - powered by nature, elevated by technology.
The Wool Area
A dedicated wool zone, the Wool Area is an opportunity to meet with our Woolmark Licensees and partners in one central location.
In joint partnership with Performance Days and IWTO this special area, including a dedicated Wool Forum, highlights the wool fibre’s performance applications, versatility, recyclability and beyond.
The March 2026 Wool Forum showcase will be brought to life by Suedwolle Group.
Learn more about The Wool Area
Expert Talk
Don’t miss our Regional Manager, Central & Eastern Europe, Francesco Magri, on the Expert Talks Stage ‘Wool in the Circular Economy’ with a panel of Industry Experts
Wool in the Circular Economy
Thursday, 19 Mar 2026
14.30 - 15.30 CET
Francesco Magri | Woolmark
Dalena White | International Wool Textile Organisation
Gjøril Bjercke Sæther | ACLIMA
Roberto Circelli | Südwolle Group
Angus Street | NZ Merino