10/15/2026
Newsroom
bond-eye, MAXXAM® and Woolmark develop world-first Merino wool crinkle fabric for luxury swimwear
10/15/2026
Australian swim brand bond-eye has partnered with long-term collaborator MAXXAM® and Woolmark to develop the world-first MAXXAM® Wool Crinkle, a wool-blend swim fabric built to bring Australian Merino's natural performance properties into premium swimwear.
06/30/2026
Newsroom
Woolmark Puts Merino Wool Innovation Centre Stage at Pitti Filati with The Wool Lab Themes and Journal Debut
06/30/2026
Woolmark returns to Pitti Filati to lead AW27 sourcing conversations, spotlighting two new The Wool Lab trend-led themes, the debut of The Wool Lab journal for the European and Italian market and a stand centring the role of Merino wool as a high-performance technical fibre.
10/14/2026
Newsroom
Wolford & Woolmark a New Expression Of Natural Luxury And Second-skin Innovation
10/14/2026
Wolford and Woolmark have partnered to create a new generation of luxury bodywear, combining Woolmark’s fibre expertise and certification with Wolford’s expertise in bodywear engineering, seamless construction and second-skin innovation.
The Wool Lab Themes
Summit & Shelter
Create a dialogue between performance and protection for movement and rest. At the summit where the air is bracing, performance is governed by thermodynamic volatility. Merino wool’s natural resilience brings micro-climatic stability to the ascent and thermal restoration in stillness.
The Wool Lab Themes
Summit & Shelter
Create a dialogue between performance and protection for movement and rest. At the summit where the air is bracing, performance is governed by thermodynamic volatility. Merino wool’s natural resilience brings micro-climatic stability to the ascent and thermal restoration in stillness.
The Wool Lab Themes
Embodiment
Celebrate the bond between body and environment. Inspired by the Japanese Buddhist principle of Esho Funi, explore Merino wool as a symbol of the connection between an individual’s subjective life and their surrounding environment. Craft garments and interiors from Merino wool and wool blends that reflect and influence our movement through life, both in what is worn and the spaces we inhabit, drawing on wool’s innate qualities: comfort, sound absorption, temperature regulation and versatility across design categories.