Create a dialogue between performance and protection for movement and rest. At the summit where the air is bracing, performance is governed by thermodynamic volatility. Merino wool’s natural resilience brings micro-climatic stability to the ascent and thermal restoration in stillness.

Celebrate the bond between body and environment. Inspired by the Japanese Buddhist principle of Esho Funi, explore Merino wool as a symbol of the connection between an individual’s subjective life and their surrounding environment. Craft garments and interiors from Merino wool and wool blends that reflect and influence our movement through life, both in what is worn and the spaces we inhabit, drawing on wool’s innate qualities: comfort, sound absorption, temperature regulation and versatility across design categories.

A balance of craft and elevated rebellion, Gen K connects past and future through the visual language of depth and form. With fine gauges and sculptural volume, explore knitwear that mediates tradition and modernity. Heritage stitches are reinterpreted with technical precision, harnessing the wool fibre’s natural capacity for variation in weight, texture and artistic expression.

Discover RB Sellars’ Australian Merino wool collection with Woolmark, designed for work, movement and comfort outdoors.

Discover the structure of the Merino wool fibre. Learn about wool’s natural comfort, breathability, durability, odour resistance and thermoregulation.

Machine washable wool brings together the natural performance of wool with the convenience of modern garment care. It retains the fibre’s recognised benefits such as breathability, thermoregulation, moisture management, odour resistance and biodegradability, while allowing safe laundering in domestic washing machines.