Pitti Filati

Join us at Pitti Filati, Florence, 21 – 23 January 2026.

Visit the Woolmark team at stand I/20, to explore The Wool Lab’s three SS27 trend-inspired themes, Duality, Workwear and Active Reset, spotlighting performance-focused Merino wool and future-ready fibre innovation - ranging from pure Merino to advanced wool blends with aramid, metal-infused fibres and bioceramics.

Woolmark’s display will also showcase the latest performance-led fabrics and garments, reinforcing Merino wool’s role as an inherently technical fibre in 100% wool garments and performance-driven blends. Woolmark’s technical experts will be available for direct consult on sourcing, quality assurance through Woolmark certification and wool for performance throughout Pitti Filati. 

The Wool Lab is also accessible online as a global digital solution for direct sourcing worldwide.