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09 Dec 2025
Newsroom

Woolmark Performance Challenge winner challenges auxetic engineering with breakthrough design

09 Dec 2025
The world-leading innovation and ideas incubation program for the sports performance market has unveiled a breakthrough in adaptive performance textiles. In partnership with Alpinestars, this year’s Woolmark Performance Challenge winning idea, ‘Vaporate’, harnesses Merino wool to advance auxetic textile engineering in response to growing demand for adaptive, multi-climate performance textiles that deliver full-body support, breathability and the abrasion resistance required for competitive sport.
Product Development

Merino Wool in Workwear

For generations, wool has been valued for its protective qualities in harsh conditions. Today, these same attributes make Merino wool an ideal fibre for workwear, uniforms and protective clothing.
13 Nov 2025
Newsroom

Mizuno and Woolmark dress the Ski Team Sweden Alpine with Merino wool base-layer performance wear as they prepare for the Milano Cortina 2026 Winter Olympics

13 Nov 2025
Mizuno and Woolmark have come together to unveil its newest base-layer and leggings made from Mizuno’s Breath Thermo performance technology, now combined with Merino wool.
Performance

Mizuno and Woolmark dress the Ski Team Sweden Alpine as they prepare for the 2026 Winter Olympics

Mizuno unveils Woolmark certified base-layers and leggings featuring Merino wool to unite natural performance and innovation. 
Performance

The future of performance wear with Woolmark certified Recycled Wool

The North Face debuts Woolmark certified Recycled Wool performance wear in a new benchmark for outdoor apparel.  
Performance

UA WOOL: Under Armour's first Merino wool performance collection

Under Armour’s UA WOOL collection pairs Merino wool’s natural comfort and breathability with performance design for running and training.
The Wool Lab Themes

Workwear

From the field to city streets, workwear is a story of robust performance across elements, time and terrain. Discover the integration of Merino wool and wool blends engineered for intensive use, while preserving the fibre’s natural comfort, resilience and long-lasting performance.
The Wool Lab Themes

Active Reset

Body, breath and balance, Active Reset returns to the rhythm of movement and connection. Celebrate the Merino wool fibre’s natural capabilities from breathability, moisture-wicking, temperature regulation and more, to discover fabrics and yarns for movement-centred design that supports holistic performance.
Fashion

Tod’s and Woolmark unite for a second collection centred on tradition, tailoring and Australian Merino wool

Tod’s and Woolmark unite for a second collection centred tradition, tailoring and Australian wool.
Performance

Ciele Athletics Levels Up Winter Gear with Merino Wool Base-Layers and Beanies

Ciele Athletics debuts Woolmark-certified Merino wool collection with base-layers, beanies and winter gear built for runners and adventurers. 
Woolmark+ Impact Program

Landscape Rehydration demonstration at Tidbinbilla Station

Woolmark+ Impact Program

Landscape Rehydration Communities of Practice