家是一个小小的世界，让我们感受安宁，免受外界的侵扰。居家的穿着和令人愉悦的居室点缀都是经过精心挑选，与材质和家居的氛围和谐的融为一体。
Wellness and personal care now, more than ever, acquire vital importance, physical activity to be practiced inside your home, feeling good in the space in which you live is fundamental and indispensable.
Wool is used in soft blankets as well as in rugs, handmade accessories or interior decorations, giving shape to new creations, to slowly and gently pass the hours spent on your sofa in a continuous and inexorable mindfulness and peaceful atmosphere.
HOMEWEAR
The awareness and the need to build a nest starting from the clothing you wear, and the inevitable increase of time spent at home, have given new life and importance to the quality of clothes that until recently were only wearable inside their shelter.
Garments with a timeless taste, ethical, of good quality, from soft and sustainable materials, soft and leaning towards oversized lines which welcome the body and accompany it throughout the day, whether it is spent entirely at home or even outside to go to the grocery shop, or wherever you need to go. Homewear in Merino wool and wool blends is your best companion to reassure you and welcome you in its embrace.
Wool Pyjamas >
Wool Intimates >
Wool and Sea >
Non Colour Wool >
Alternative Wool Dyeing >
Natural Dyeing >
The Inner Garden >
Nostalgic Feelings >
One Mile Wear >
Wool Pyjamas
A range of lightweight 100% wool fabrics or blends with Tencel™ or cashmere for a cozy, natural, and soft sleep comfort with ultimate breathable warmth. A new generation of super fine Merino wool available both in woven fabrics or jersey, great for sensitive skin and in particular for eczema sufferers.
Wool Intimates
Growing appreciation for craft details and natural materials next to the skin give life to a range of Intarsia, fine embroideries and decorative delicate details in pure Merino wool.
Wool and sea
A selection of interesting wool blends with a new generation of materials coming from sea products. Fibers produced with ecological processes from seaweeds or from crustacean shells derived from the food industry waste. Biodegradable and able to blend with wool, to give the final products antibacterial and antimicrobial properties perfect for next to skin fabrics.
Non Colour
Timeless, trans-seasonal, sustainable are they keywords behind a range of neutral and natural wool shades. A range of warm brown and milky fabrics perfect for luxe and comfortable loungewear or for sophisticated and cocooning interiors.
Alternative wool dyeing
Discover a collection of alternative and revolutionary dyeing methods applied to wool. Dyestuffs derived from food waste such as matcha and coffee, natural dyes with indigo, weld, buckthorn bark and madder shades, new engineered biological processes that allow the possibility to borrow colours from living things such as animal, plants and even microbes and bacteria and a full range of pigment powders using textile fibers from used clothing and manufacturing waste.
Natural Dyeing
Natural dyeing is an ancient and specialised technique of textile colouring. Both mordants and pigments derived are from natural sources, like plants and minerals and used to dye and to help fix coloured pigments to a fiber. When sustainably produced, natural dyes are an effective alternative to synthetic dyes to be used on wool yarns, fabrics and garments.
The Inner Garden
The garden as a powerful and ancient force enters our home; the intense green of the leaves mixes with that of the most exotic and colourful flowers. Finding a place inside our cove, through natural materials and reinterpreted digital prints that remember them, or through the spirit of our inner garden, a place where everybody can escape from the everyday life, and nourish the soul and body through meditation and the search for well-being starting from the materials and choices we make.
Nostalgic feelings
Crafted looks are still an important direction applied both in homeware and apparel. Developed through crochet and handknitting, these techniques add a nostalgic and homely feeling to interior and accessories collections.
One Mile Wear
Despite all the clothes owned, only few pieces are worn. Ultimately, people want clothes to be useful, to be worn and to be kept and mindful choices are becoming more and more important. Imagine a wardrobe containing the basic essentials like a soft cotton shirt, an over-sized sweater, a pair of joggers to pull on – this is what the Japanese call One Mile Wear. Clothes for lazy days, the days when you’re just putting one foot in front of the other and seeing where life takes you.
CONTAINER
CONTAINER
With the pandemic the role of the home has completely changed. Time spent at home has increased, together with a rise of a new awareness and a re-evaluation of spaces and things we use and how they are made.
Natural materials and touches of craft decorations and design elements are fundamental to create the right place to be. We observe the celebration of a simple aesthetic with a focus on quality over quantity and where sustainability is at the core. Wool is the perfect fibre to create a cocooning place, relaxed and sustainable; offering a wide range of possibilities to play with creativity; answering all the different new needs from home gym to home studio to a relaxing atmosphere to regenerate yourself.
Noble bedding >
Wool Curtains >
Faux Fur >
Wool Home Accessories >
3D Printing >
Dressed Interiors >
Wool Felt >
Noble bedding
Wool’s heat-regulating and hypoallergenic properties support improved sleep quality. Wool can be used in blends with noble fibers too, especially for blankets in checks, plaids and tweeds with traditional patterns. Duvets and quilt covers even in wovens or jersey or used as a sustainable filling in place of feathers or synthetic fibres.
Wool curtains
Warm up the room with wool curtains. Wool is antistatic in humid environments, heat and sound insulating, fireproof, moisture resistant, and does not crease. Available in different weights and transparencies, it is perfect for a sheltering and soft ambience.
Faux Fur
Responding to new consumer priorities a trend direction which continues to tap into the desire for cozy and tactile surfaces for a warm yet sustainable look. A wide range of wool faux fur for all tastes from sophisticated elegance to eccentric and animal-prints both recommended for fur-like garment details and home accessories.
Wool Home Accessories
Stay home effect and growing uncertainty are translated into a desire for luxury and comfort. Traditional checks and jacquards in natural wool shades are developed for home accessories, blankets and cushion covers for a cocooning home feeling.
3D printing
The rapid growth of 3D products and sustainable processes has influenced a new range of 3D printing techniques applied to wool. 3D printing is an additive technology that allows the creation of three-dimensional elements starting from the creation of a digital 3D model. It is versatile and without limitation of shapes or colours.
Dressed Interiors
The significance of the home during the pandemic has raised a new creative approach to interiors in a desire to dress living spaces with an original yet bold and optimistic mix and match of patterns and textures. A collage of kilim inspired fabrics, ethnic and crafted looks, folkloric geometries, and traditional soft furnishings give life to a wide range of inspirations for carpets, tapestries and all kinds of home accessories.
Wool Felt
One of the most versatile and easy-to-use materials, from everyday accessories such as i-pad holders, decorative vase covers, carpets, from the soles of shoes and slippers, to wall decorations and sound-absorbing panels. It can be needled, printed, or embossed in relief for an innovative tactile effect.
HOMEWEAR
Concept and graphic design in collaboration with
This trend guide is created for companies working ahead, illustrating concepts for dyers, weavers, designers, and strategists alike. Conceived by The Woolmark Company as a limited edition. The contents of this tool are for educational, review and research purposes only. This digital publication should only be used as a general aid and is not a substitute for specific advice. To the extent permitted by law, we exclude all liability for loss or damage arising from use of the information in this digital publication.
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