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Première Vision’s AW20 edition highlights Wool’s green thread

Première Vision was acknowledged as one of the most exciting shows for some time. New approaches to fashion are creating the quiet revolution seen at this edition. Environmental responsibility is at its heart and wool is an integral part of it. Design, colour and new exciting fabric types are all part of its appeal.

“Fabric is what drives sustainable fashion,” explained Première Vision managing Director Gilles Lasbordes, speaking of themes woven through the fair.

Main trends feature wool fabrics

Wool fabrics were high on the agenda. Re-imagined classic Merino wool suitings included sophisticated accents of bright colour, used as a focus in mainly muted melange wool weaves.

Première Vision had chosen purple as its theme colour, used for highlights in close tonal shades as well as for textured knits and plains. Several Italian companies highlighted a 1970s theme, like Bonotto’s large-scale funky wool designs, Redaelli’s brightly coloured velvets or Lanificio Luigi Ricci with light blue knoppy fabrics and bright orange double-face check jacketings.

Smooth urban fabrics with detailed performance features were clearly called out from Italian exhibitors such as Marzotto. Altinyildiz of Turkey - with stand-alone pure wool blazer jackets - used high-performance blends, while Shandong Rui emphasised sustainable development by the use of natural fibres for luxury outcomes.


Marzotto’s smooth urban fabrics with detailed performance features.

“Demand for suitings is becoming more limited, so we are concentrating on stand-alone jackets, blazers and trousers, using wool with performance yarn for city pants, fit for cycling, working and disco all in one day,” said Altinyildiz Textiles Sales and Marketing Director Derya Gulen.

Striking designs marked out British collections on the UKFT/Campaign for Wool stand, where a wide variety of finishes, surfaces and effects were on show. Shadow effects, jacquard superimposition, large Donegal and sculptural velours joined multicolour small-scale patterns and 3D weaves, covert cloth and milled houndstooths.

Heavier weights proved a significant trend for Autumn/Winter 20/21; fabrics with a large measure of authenticity reported to be in demand. The Luxury Fabrics Group stand featured several different collections including John Foster, Kynoch, Escorial and William Halstead with heavier count English twills, while John Foster’s flannel was formed with a combination of worsted and woollen yarn.

New waves of technology and talent


Fabric development in the Smart Creation area. PHOTO: Stephane Kossmann

Smart Creation is Première Vision’s rapidly expanding area for new inventions, ideas and fabric development. An expert panel discussed up-cycling for the future, with a packed audience of buyers, touching on attitudes to re-using and reforming clothing multiple times. Wool – being one of the most reused and recycled fibre of all common apparel fibre types is also 100% biodegradable when the eventual end of life is reached. 
“Wool is recognised by our customers as always having been the ultimate sustainable fibre,” said Fox Brothers 1772 CEO Douglas Cordeaux.

Meanwhile, at a talk about the Future of Fabric, menswear designer and 2019 International Woolmark Prize winner Edward Crutchley - who won the iconic award largely due his innovative fabric creations, spoke about the versatility of wool as well as its infinite potential.

“What I find exciting about wool is what can we do now,” said Crutchley to the audience. “How can we treat this differently, how can we look at the spinning or finishing to produce something that's surprising but also serves a purpose.”

New ideas included using technology to reduce present wasteful sampling at B/Samply at the Marzotto Lab, and harnessing VR computer technology at Merino specialists Shepherd, China.

“What he has achieved is very hard in weave. It’s traditional and yet it feels modern, with a unique point of view.”
Edward Crutchley
Edward Crutchley

Judges of The Woolmark Company Award at TexSelect this year were Johnstons of Elgin Creative Director Alan Scott and Edward Crutchley. The two experts were amazed by high level of designers, with the award going to Central St Martin’s London University of the Arts graduate Jaeyong Kim, chosen for his exceptional and imaginative wool fabrics. “I have always used wool as a foundation in my woven textiles. There is something about its strength and protective nature that I am continually drawn to,” said Jaeyong Kim.

“You look closely at the work and see how different it is, how sophisticated,” said Scott. “Colour, proportion, technique. Stacks of stuff, beautifully designed, and with a modern edge. He could be employed in a second, but he’s already a designer in his own right. He has the strength to keep going doing his own thing.”


Edward Crutchley and Alan Scott with The Woolmark Company Award at Texselect winner Jaeyong Kim.

“What he has achieved is very hard in weave,” confirmed Crutchley. “It’s traditional and yet it feels modern, with a unique point of view.”

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中国时装设计师、国际羊毛标志大奖 得主班晓雪,倾情推出2019秋冬可追溯美丽诺羊毛针织服饰系列。

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Janet Prescott is a seasoned independent writer and editor, contributing to diverse International publications. She is on the Council of TexSelect, a regular juror on Feel the Yarn at Pitti Filati and an invited Judge for the Professional Clothing Awards. Janet is working on a follow-up to her book Fashion Textiles Now, examining choices in a rapidly changing world.